Analytics & Reporting · Attribution · Data Intelligence · India
✦ Know Exactly Which Marketing Drives Revenue
Stop Guessing.
Start Knowing
Where Your
Revenue Comes From.
WingComm builds marketing analytics infrastructure that tracks every rupee from first touch to closed deal — giving your team the intelligence to scale what works and cut what doesn't, with real-time dashboards and weekly insight reports.
100%
Revenue Attributed
24/7
Live Dashboards
48h
Setup Turnaround
✓ Full-Funnel Attribution
✓ Real-Time Dashboards
✓ Weekly Insight Reports
Revenue Attributed
₹42L
↑ 100% tracked
Best Channel
Google
↑ 5.8x ROAS
Wasted Spend
₹0
↓ All optimised
Top revenue channel: Google Search — ₹18.4L (43% of total) at 5.8x ROAS
Live
Alert: Display campaign CPL up 34% this week — recommend pause + review
Alert
Weekly insight: Email driving 28% of pipeline — underfunded vs performance
Insight
Recommendation: Reallocate 15% display budget → email — projected +₹4.2L
Action
Trusted By Brands We've Grown
Google Analytics 4
Looker Studio
HubSpot
Meta Ads Manager
Google Tag Manager
BigQuery
Mixpanel
Hotjar
Full-Funnel AttributionRevenue TrackingCustom DashboardsGoogle Analytics 4Conversion TrackingWeekly ReportsChannel-Level ROASCPA AnalysisCohort AnalysisFunnel AnalyticsHeat Maps & CROUTM FrameworkFull-Funnel AttributionRevenue TrackingCustom DashboardsGoogle Analytics 4Conversion TrackingWeekly ReportsChannel-Level ROASCPA AnalysisCohort AnalysisFunnel AnalyticsHeat Maps & CROUTM Framework
Why Analytics Matters
Data Is Only Valuable
When It Drives Decisions.
Most brands collect data but don't use it. WingComm turns your analytics into a decision engine — weekly intelligence that makes every marketing rupee work harder.
Full Revenue Attribution
Every rupee of revenue traced back to the exact campaign, channel, and creative that generated it.
Actionable Insights
Weekly intelligence reports translate data into specific actions your team can execute immediately.
Channel Performance Clarity
See exactly which channels, campaigns, and ads drive revenue — and cut what doesn't.
Real-Time Decision Making
Live dashboards mean you can reallocate budget to better performers without waiting for monthly reports.
Eliminate Wasted Spend
Attribution reveals which campaigns consume budget without driving revenue — and kills them immediately.
Optimise for Revenue
When you know what drives revenue, you scale it — compounding returns across your entire marketing stack.
Continuous Improvement
Data informs weekly strategy — every decision gets smarter because it's backed by more performance history.
Competitive Intelligence
Understand your performance vs. industry benchmarks — know when you're winning and where to improve.
What We Build
Analytics Infrastructure That
Pays for Itself Every Month.
Attribution & Tracking
Finally Know Which Marketing Drives Revenue — Not Just Clicks.
Most analytics setups track clicks and sessions. WingComm builds end-to-end revenue attribution — from the first ad impression to the closed sale — so your team always knows which channel, campaign, creative, and keyword is driving actual business outcomes.
✓
GA4 implementation & configuration — ecommerce tracking, events, and conversion goals set up correctly✓
Multi-touch attribution model — first touch, last touch, and linear attribution compared✓
Google Tag Manager — clean, centralised tag management for all tracking across all platforms✓
CRM revenue attribution — connect marketing touchpoints to closed deals in your CRMRevenue Attribution Model
Live
Google Search
₹18.4L (43%)
Email
₹11.8L (28%)
Meta Ads
₹7.6L (18%)
LinkedIn
₹3.4L (8%)
Organic SEO
₹0.8L (3%)
₹42L Total
100% Attributed
Dashboards & Reporting
Real-Time Intelligence. Weekly Insights. Monthly Strategy.
Data without context is noise. WingComm builds real-time dashboards that visualise performance in a way every stakeholder — CMO, CEO, or growth team — can act on immediately. Weekly insight reports translate numbers into specific actions. Monthly strategy sessions turn data trends into next-quarter plans.
✓
Looker Studio dashboard — all channels in one real-time view, accessible 24/7✓
Weekly performance email — top performers, underperformers, alerts, and next-week actions✓
Monthly strategy report — deep-dive analysis with next-quarter channel and budget recommendations✓
Custom KPI tracking — dashboard configured to your specific business KPIs, not generic templatesWeekly Insight Report
Generated
Revenue
₹42L
↑ 68% vs LM
Best ROAS
Email
↑ 12x
Action
Scale
↑ Email +15%
Insight: Email is underfunded at 10% of budget but drives 28% of revenue
Action
Alert: Display CPL +34% — paused campaign, recovered ₹80K/week
Done
Weekly Insights
Every Monday
Analytics Setup Process
From Data Darkness to
Full Visibility in 5 Steps.
A systematic analytics implementation that gives you complete marketing intelligence within 2 weeks.
01
Audit
Full analytics audit — identify tracking gaps, broken tags, missing conversions, and attribution errors across all platforms.
02
Implementation
GA4, GTM, and platform-level conversion tracking implemented — every conversion goal and revenue event captured.
03
Attribution Model
Multi-touch attribution model built — connecting every marketing touchpoint to revenue in your CRM.
04
Dashboard Build
Custom Looker Studio dashboard configured — your KPIs, your channels, your layout. Live within 48 hours.
05
Reporting Cadence
Weekly insight emails + monthly strategy reports established — ongoing intelligence that improves every campaign.
Analytics Results
What Happens When You
Finally See Everything.
Real attribution transformations from WingComm analytics implementations.
TS
TechScale India
B2B SaaS · Bangalore
Running 6 marketing channels with no attribution — unable to justify budget to board or identify what was working.
Full-funnel attribution built — 100% of pipeline source identified
Google Search identified as 43% of revenue at 5.8x ROAS — budget increased 80%
Display identified as net negative — ₹2.4L/month recovered and reallocated
ROAS increased from 1.2x → 5.2x within 60 days of data-informed reallocation
NC
NourishCo
D2C Health · Delhi
No GA4 setup, no conversion tracking, no ROAS visibility — running blind on ₹3L/month spend.
GA4 + GTM implemented in 3 days — all purchases and revenue tracked
Shopping ROAS discovered to be 6.2x — budget scaled 4x immediately
Meta ROAS revealed as 2.1x — creative strategy completely overhauled
Revenue tracking accuracy: 0% → 100% — board reporting transformed
GB
GrowthBase
Fintech · Hyderabad
HubSpot CRM used for sales but completely disconnected from marketing channels — no lead source attribution.
HubSpot ↔ GA4 ↔ LinkedIn integration built — every lead source captured
4 of 7 campaigns identified as generating zero pipeline — ₹1.8L/month saved
Email identified as driving 38% of closed revenue — investment tripled
First board-ready marketing attribution report delivered within 3 weeks
📊 Digital Marketing ROI Calculator
Estimate the real revenue impact of your digital marketing spend. Used by 500+ Indian marketers and founders.
Monthly Ad Spend
₹1L
Cost Per Click (CPC)
₹25
Conversion Rate (%)
3.0%
Avg. Order / Deal Value
₹5K
📈 Projected Campaign Impact
4,000
Estimated Clicks
120
Leads Generated
₹6L
Revenue Generated
500%
ROI Percentage
* Estimates based on WingComm campaign benchmarks. Actual results vary by industry, targeting, and creative quality.
Why Digital Marketing ROI Matters
Every Rupee Should
Work Harder Than
the Last.
Work Harder Than
the Last.
Digital marketing is the only channel where every rupee is tracked, tested, and optimised in real time. The brands that win aren't spending the most — they're spending the smartest.
5.2x
Average ROAS on WingComm-managed campaigns
WingComm Campaign Data, 2024
42%
Average CPA reduction after 3 months of optimisation
WingComm Client Survey
3.1x
More leads from integrated campaigns vs. single-channel
Internal Analysis, 2024
94%
Of WingComm clients renew after their first campaign
WingComm NPS, 2024
Weekly performance dashboards — full spend transparency
KPI-first strategy — ROAS and CPA targets set before launch
Continuous A/B testing — creatives, audiences, landing pages
No lock-in contracts — results retain clients, not clauses
Why WingComm Analytics
Analytics That Make
Every Decision Smarter.
Full-Stack Analytics Expertise
GA4, GTM, Looker Studio, HubSpot, BigQuery, Mixpanel — we implement and connect the full analytics stack.
Intelligence Over Data Dumps
We don't deliver spreadsheets — we deliver weekly insights with specific, actionable recommendations.
Dashboard in 48 Hours
Live Looker Studio dashboard configured and shared within 48 hours of implementation kickoff.
CRM Integration
Marketing data connected to your CRM — so sales and marketing finally speak the same language about pipeline.
Board-Ready Reporting
Monthly reports structured for executive review — clear narrative, key wins, and next-quarter recommendations.
Revenue-Focused KPIs
We track what matters: revenue, ROAS, CPA, pipeline — not vanity metrics like impressions and pageviews.
What analytics platforms do you work with?
We implement and manage: Google Analytics 4 (standard for all clients), Google Tag Manager, Looker Studio (custom dashboards), Meta Ads Manager analytics, LinkedIn Ads analytics, HubSpot CRM attribution, Klaviyo email analytics, BigQuery (for large data volume clients), and Mixpanel/Amplitude (product analytics). We connect these platforms into a unified revenue attribution model.
How long does analytics setup take?
Basic GA4 + GTM setup with conversion tracking takes 48–72 hours. A full attribution model connecting all channels to CRM takes 1–2 weeks. Custom Looker Studio dashboard is delivered within 48 hours of data source connection. Full setup is completed within 2 weeks for most clients.
Our data is a mess — can you fix existing analytics setups?
Yes — analytics audits and cleanup are one of our most common engagements. We audit your existing GA4/Google Ads/Meta setup, identify all tracking errors and data quality issues, fix them systematically, and re-establish clean historical data from the fixed implementation date. We document every change with before/after evidence.
Do you provide ongoing reporting or just setup?
Both. Setup clients receive a fully documented analytics implementation and training for their team. Ongoing reporting clients receive: weekly performance insight email (every Monday), monthly deep-dive strategy report, real-time Looker Studio dashboard, and a monthly 60-minute strategy call. Most clients start with setup and transition to ongoing reporting.
Get Full Marketing Visibility
Stop Guessing.
Start Making Every
Decision from Data.
Start Making Every
Decision from Data.
Get a free analytics audit — we'll identify every tracking gap, broken conversion, and attribution error in your current setup, and show you what full marketing intelligence looks like.