UI/UX Design · Responsive · Figma · User Research · India
✦ Design That's Beautiful, Intuitive, and Built to Convert
Design That
Users Love
and Businesses
Profit From.
WingComm creates UI/UX designs that balance aesthetic excellence with conversion performance — beautifully structured interfaces that feel intuitive to every user, work flawlessly on every screen, and guide visitors toward your key actions.
94%
User Task Completion Rate
2.8x
Avg. Engagement Increase
44%
Avg. Bounce Rate Reduction
✓ Figma Deliverables
✓ User Research Included
✓ WCAG 2.1 Accessible
Bounce Rate
28%
↓ 44% lower
Task Completion
94%
↑ User testing
Session Duration
4m 28s
↑ 2.8x longer
Figma design system delivered — 240 components, 8 pages, fully responsive
Delivered
Mobile usability score: 98/100 — perfect across iOS and Android devices
Verified
User testing: 94% task completion rate, avg. time-on-task reduced 62%
Tested
WCAG 2.1 AA compliance verified — accessible to all users, legally compliant
Certified
Our Design & Prototyping Stack
Figma
Adobe XD
Principle
Framer
Hotjar
Maze
UserTesting
Lottie Animations
UX ResearchWireframingUI DesignFigma PrototypesDesign SystemsResponsive DesignMobile-First DesignAccessibility (WCAG)Micro-interactionsUser TestingInformation ArchitectureCRO DesignUX ResearchWireframingUI DesignFigma PrototypesDesign SystemsResponsive DesignMobile-First DesignAccessibility (WCAG)Micro-interactionsUser TestingInformation ArchitectureCRO Design
Benefits
What Great UI/UX
Does for Your Business.
Design isn't decoration — it's the architecture of your user's decision-making. Great UX reduces friction, builds trust, and guides users toward the actions that matter.
Intuitive Navigation
Information architecture that makes finding anything effortless — zero user frustration, zero bounces.
Lower Bounce Rate
Engaging, relevant first impressions that make users want to stay and explore rather than leave immediately.
Higher Conversions
CRO-informed UX design guides users toward your key actions — inquiry, purchase, or signup — with minimum friction.
Perfect on Every Screen
Truly responsive design that looks and works perfectly at every screen size — not just "mobile compatible".
Fully Accessible
WCAG 2.1 AA compliance ensures your website works for all users — and avoids legal accessibility risks.
Brand Consistency
Comprehensive design system with every component, colour, and typography rule documented — consistent at scale.
Optimised for Performance
Lightweight, clean design choices that prioritise speed — beautiful design that doesn't slow your site down.
Data-Validated Decisions
Every design decision informed by user research, heatmaps, and usability testing — not personal preference.
Our Design Approach
UX Design That Starts
with Users, Not Trends.
User Research & Information Architecture
Design Decisions Backed by Evidence, Not Assumptions.
Most design failures happen because designers design for themselves, not for their users. WingComm begins every UX project with research — user interviews, competitor UX analysis, heatmap review, and journey mapping — building information architecture that reflects how your actual users think, not how you think they think.
✓
User interviews and persona validation — understand real user goals, frustrations, and mental models before designing✓
Information architecture — navigation and content structure based on card-sorting and tree-testing research✓
User journey mapping — every touchpoint from first visit to conversion mapped and optimised✓
Heatmap and analytics review — existing behaviour data used to identify design friction points before wireframingUX Research Insights
Research
Navigation Clarity
94% clear
Task Success Rate
94%
Form Completion
84%
CTA Click Rate
7.8% CTR
User Satisfaction
4.6/5 avg
94% Success
User Task Completion
Design Systems & Responsive Implementation
One Design System. Consistent Experience Everywhere.
A design system is the most valuable design investment you'll make — a comprehensive library of reusable components, documented design tokens, and usage guidelines that makes every future page, feature, or team member automatically consistent with your brand. We build design systems in Figma that your developers can implement with confidence and your team can extend for years.
✓
Figma design system — 150+ components with variants, states, and documentation for developer handoff✓
Responsive breakpoint design — desktop, tablet, and mobile variants for every component and page layout✓
Micro-interactions and animations — hover states, loading states, and transition animations that feel polished✓
WCAG 2.1 AA compliance — colour contrast, focus states, and ARIA labels ensuring full accessibilityDesign System Overview
Active
Components
240
↑ All responsive
Pages Designed
18
↑ Fully documented
Breakpoints
5
↑ All devices
WCAG 2.1 AA: 100% compliance — all contrast ratios and focus states verified
Verified
Mobile-first: 320px to 1440px all tested and pixel-perfect
Tested
240 Components
Design System
Process
From User Research
to Pixel-Perfect Design in 5 Steps.
01
Research
User interviews, competitor UX analysis, analytics review, and heatmap audit — design decisions grounded in evidence.
02
Architecture
Information architecture, user flow mapping, and wireframes — structure and navigation validated before visual design begins.
03
Visual Design
High-fidelity Figma designs with full design system — reviewed, iterated, and approved with unlimited revisions until perfect.
04
Prototype & Test
Clickable Figma prototype built and user-tested — usability issues identified and fixed before any development investment.
05
Handover
Developer-ready Figma handoff with CSS specifications, asset exports, component documentation, and implementation support.
Results
UX Redesigns That
Transformed Metrics.
TS
TechScale India
B2B SaaS · Bangalore
SaaS product with confusing onboarding — 68% drop-off in first 5 minutes, high churn from UX friction.
Onboarding flow redesigned — task completion: 24% → 94% in user testing
Product bounce rate: 64% → 28% — users now explore and stay
Trial-to-paid conversion: 8% → 24% — UX was the main conversion barrier
Support ticket volume: 340/month → 80/month — intuitive design = fewer questions
GB
GrowthBase
Fintech · Hyderabad
Fintech app with low trust signals and complex KYC flow causing 74% application abandonment.
Trust-centred UX redesign — security signals, social proof, and progress indicators added
KYC flow redesigned: 74% abandonment → 22% abandonment — 52-point improvement
Mobile app rating: 3.2 → 4.7 on App Store — UX was the primary driver
DAU increased 280% — users returned because the experience was genuinely enjoyable
NC
NourishCo
D2C Health · Delhi
Website with confusing navigation — users couldn't find products and gave up after 2 pages.
Navigation redesigned using card-sorting research with real users
Bounce rate: 72% → 28% — users now explore 3.8 pages avg. per session
Time on site: 0m 48s → 4m 28s — 2.8x longer engagement
Conversion rate: 0.6% → 4.2% — navigation fix was the primary lever
🖥️ Website ROI Calculator
Estimate the revenue impact of a new or redesigned website. Used by 300+ Indian business owners and marketing teams.
Monthly Website Visitors
10K+
Current Conversion Rate (%)
2.0%
Avg. Lead / Order Value
₹5K
Expected Conversion Improvement (%)
40%
📈 Projected Website Impact
2.8%
New Conversion Rate
80
Additional Leads/Month
₹4L
Monthly Revenue Increase
167%
Website ROI
* Estimates based on WingComm website project benchmarks. Actual results vary by industry, traffic quality, and implementation.
Why Your Website Is Your Best Salesperson
Your Website Works
24/7 — It Should
Convert Like It Does.
24/7 — It Should
Convert Like It Does.
A poorly designed website doesn't just look bad — it actively loses revenue every hour. Every visitor who bounces because of slow load times, confusing navigation, or weak CTAs is a lead you'll never get back. A great website is your highest-ROI marketing asset.
47%
Of users expect a website to load in under 2 seconds — slow sites lose half their visitors
Google Research, 2024
3.4x
Average conversion rate improvement after a WingComm website redesign
WingComm Project Data
88%
Of users won't return to a website after a poor first experience
Sweor Research
68%
Of WingComm website clients see measurable conversion improvement within 60 days of launch
WingComm NPS, 2024
Sub-2-second load times — Core Web Vitals all green on every build
Mobile-first design — 60%+ of traffic is mobile, we prioritise it
SEO-ready architecture — built to rank, not just look good
CRO-informed design — every layout decision backed by conversion data
Why WingComm UX
UX Design That Proves
Itself in Testing Before Launch.
Research-Led Always
Every design decision backed by user research — not preference. We test assumptions before they become expensive mistakes.
CRO-Informed Design
Conversion optimisation built into every UX decision — beautiful design that also converts is non-negotiable.
Comprehensive Figma Delivery
Complete design system with 150+ components, all responsive breakpoints, and full developer documentation.
Accessibility Champions
WCAG 2.1 AA compliance on every project — legally compliant and genuinely accessible to all users.
Mobile-First Philosophy
Every design begins at 320px and scales up — ensuring mobile users (your majority) have the best experience.
User Testing Before Launch
Clickable prototype tested with real users before development begins — fix problems before they cost developer time.
What's the difference between UI design and UX design?
UX (User Experience) design is about how something works — navigation, user flows, information architecture, task completion. UI (User Interface) design is about how something looks — visual design, colour, typography, icons, and component styling. WingComm does both — UX research and architecture inform the wireframes, then UI design makes them visually compelling. You need both to build something that users love and businesses profit from.
Do you deliver Figma files I can share with my developers?
Yes — every UI/UX engagement delivers production-ready Figma files with: all pages and components organised and named, design tokens (colours, typography, spacing) defined, component variants and states all included, CSS specifications for developer handoff, and exported assets in all required formats. Our Figma files are built to be developer-ready, not just visually impressive.
How long does a UI/UX design project take?
A standard business website redesign (8–15 pages) takes 3–5 weeks including research, wireframing, visual design, and prototyping. SaaS product UX design takes 6–10 weeks due to the complexity of user flows and interactive states. Design systems for larger products take 4–8 weeks. We provide a detailed project timeline after the initial discovery session.
Do you conduct user testing, and how?
Yes — user testing is included in our standard UX engagement. We build a clickable Figma prototype and test it with 5–8 users who match your target audience profile using Maze or Lookback. We record sessions, analyse task completion rates and time-on-task, identify usability issues, and fix them in design before development begins. Testing takes 5–7 days and prevents expensive post-launch fixes.
Redesign for Conversion & Delight
Design Interfaces That
Users Love and Businesses
Profit From.
Users Love and Businesses
Profit From.
Get a free UX audit — we'll review your current design, identify your biggest usability and conversion friction points, and show you exactly what a WingComm UX redesign delivers.
