Crisis Communication · 24/7 Response Desk · India
✦ 2-Hour Crisis Response Guarantee
When the Media
Turns Against You —
We Turn
It Back.
WingComm's crisis communications desk operates 24/7/365 with a guaranteed 2-hour mobilisation SLA. When a crisis breaks, we assess, respond, and control the narrative before it spreads — protecting your brand, your investors, and your stakeholders.
<2h
Crisis Response SLA
100%
Recovery Rate
24/7
Crisis Desk Active
18
Crises Managed
✓ 2-hr Response Guaranteed
✓ 24/7 Crisis Desk
✓ Proactive Playbooks
Response Time
<2h
↑ Guaranteed
Issues Managed
18
↑ Resolved
Recovery Rate
100%
↑ Brand Restored
Negative viral tweet contained — counter-narrative deployed in 90 mins
Now
Press statement drafted and distributed to 40+ newsrooms
2h
Investor and board crisis brief sent — proactive narrative control
3h
Negative content suppressed — Page 1 clean, sentiment recovering
12h
WingComm Clients Featured In
Economic Times
Forbes India
Business Standard
Mint
The Hindu BusinessLine
YourStory
Inc42
Entrepreneur India
VCCircle
NDTV Profit
Financial Express
BW BusinessWorld
2-Hour Response Guarantee24/7 Crisis DeskViral Content ContainmentMedia Statement DraftingStakeholder CommunicationSEO SuppressionCounter-Narrative StrategyBoard Crisis BriefingsSocial Media Crisis ManagementProactive Crisis Playbooks2-Hour Response Guarantee24/7 Crisis DeskViral Content ContainmentMedia Statement DraftingStakeholder CommunicationSEO SuppressionCounter-Narrative StrategyBoard Crisis BriefingsSocial Media Crisis ManagementProactive Crisis Playbooks
How We Deliver
The WingComm Difference:
PR as a Compounding Asset.
Systematic, measurable, and built to compound — here's the strategic edge that separates our work from every other PR agency in India.
Rapid Crisis Response
2-Hour Mobilisation. Narrative Control Before It Escalates.
In a crisis, the first two hours determine everything. Our crisis desk assembles a dedicated crisis team within 60 minutes — threat assessed, response drafted, media contacts briefed, and counter-narrative in motion before the story reaches scale.
✓
2-hour response SLA — dedicated crisis desk staffed 365 days a year✓
Crisis team assembled — senior strategist, media liaison, and content team on call✓
Stakeholder communication — investors, board, employees briefed with approved messaging✓
Press statement drafting — crisis-approved language distributed to 40+ newsroomsCrisis Response Timeline
Live
Team Assembled
<1h
Statement Live
<2h
Media Briefed
<3h
Narrative Control
Day 1
100% Recovery
All 18 Crises
Proactive Crisis Architecture
The Best Crisis Response Is One You Never Need to Use.
Before a crisis hits, WingComm builds your crisis communications infrastructure — risk registers, pre-approved response frameworks, spokesperson training, and monitoring systems that detect threats before they become headlines.
✓
Crisis playbook development — pre-approved responses for 20+ crisis scenarios✓
Spokesperson training — founder and PR teams drilled for media pressure✓
Risk register creation — proactive audit of your top 10 reputational vulnerabilities✓
24/7 monitoring — real-time alerts the moment a threat signal emergesCrisis Preparedness Score
Live
Crisis playbook reviewed and updated — 22 scenarios mapped with pre-approved responses
Done
Spokesperson media training completed — CEO and CPO briefed for press scenarios
Done
Proactive risk audit: 3 high-priority vulnerabilities identified and mitigated
Active
Proactive Ready
Crisis Playbook Active
Our Engagement Model
From Crisis Alert to Full Narrative Recovery — in 6 Stages.
A time-coded crisis response model that every WingComm engagement activates from day one.
01
Threat Detection
24/7 monitoring triggers immediate alert — severity assessed and crisis team activated within 30 minutes.
02
Crisis Team Assembly
Senior strategist, media liaison, and content team assembled — full briefing within 60 minutes of alert.
03
Rapid Response Drafting
Press statement, stakeholder brief, and internal communications drafted and approved within 2 hours.
04
Media Coordination
Proactive outreach to key journalists — your response distributed before the story reaches scale.
05
Counter-Narrative
Positive story placement begins — earned media to reshape the narrative across Tier-1 publications.
06
Recovery Monitoring
Daily monitoring, sentiment tracking, and SEO suppression until brand score returns to baseline.
Results in the Wild
Real Brands.
Real Outcomes.
Numbers from actual WingComm campaigns — great PR is provable, not just feelable.
NX
NexaTech Corp
Enterprise Tech · Pre-IPO · Mumbai
Challenge: Competitor-driven negative coverage campaign threatened IPO timeline — board required immediate narrative control.
Crisis contained in under 4 hours — no escalation to national news
Counter-narrative in Business Standard and ET on Day 2
Negative search results pushed off Page 1 in 21 days
IPO filed on schedule — DRHP approved without delays
HF
HealthFirst
HealthTech · Growth Stage · Pune
Challenge: Viral social media campaign falsely questioned product safety — 2.3M impressions in 6 hours.
False narrative contained within 6 hours of escalation
Clinical expert endorsements secured and published in 72 hours
Negative hashtag trend broken — positive counter trend launched
Brand score fully recovered within 45 days
RE
RealEdge
Real Estate · Mid-Market · Bangalore
Challenge: Customer dispute went viral on LinkedIn — 800+ comments, founder name trending negatively.
LinkedIn crisis contained — founder statement published in 90 minutes
Key customers proactively contacted — 94% retention confirmed
Positive coverage in YourStory reframing the brand narrative
Net Promoter Score improved from 42 to 71 in 60 days
🧮 PR ROI Calculator
Estimate the business impact of a strategic PR investment. Used by 1,200+ Indian founders and CMOs.
Monthly PR Investment
₹1,50,000
Average Deal / Contract Value
₹5,00,000
Industry / Sector
PR Campaign Duration
6 months
📊 Projected Impact
4.2M+
Estimated Media Reach
38
Inbound MQL Estimate
4.8x
Projected PR ROI
₹72L
Revenue Influence
* Estimates based on WingComm campaign data across 200+ brand engagements. Actual results vary by brand stage and execution quality.
The PR Investment Case
Why the Best Founders
Invest in PR First.
Invest in PR First.
Media credibility is the highest-leverage marketing asset a brand can own. It earns you trust, compounds over time, and works 24/7 without ad spend.
5.7x
Average ROI on strategic PR for Indian B2B brands
WingComm Internal Data, 2024
68%
Of investors say media presence influenced their investment decision
IVCA India Report, 2023
3.4x
Higher enterprise deal close rates with Tier-1 coverage
WingComm Client Survey
94%
Of clients renew after their first PR campaign with WingComm
WingComm NPS, 2024
Monthly Reputation Score reporting — full transparency
KPI-linked campaigns — we set targets before we start
Guaranteed Tier-1 placements or we work for free
No lock-in contracts — confidence through results alone
Who We Serve
Built for Founders & Leaders
Who Play to Win.
We work with brands that are serious about building category-defining reputations.
Funded Startups · Series A to C
Raise Your Next Round on PR Momentum
Tier-1 media presence directly accelerates fundraising. We position your brand so investors see traction before they see your deck.
Enterprises & Corporates
Dominate Your Industry's Narrative
Board-level communications strategy, analyst relations, and multi-stakeholder reputation management that protects and grows enterprise value.
Ambitious SMEs & D2C Brands
Punch Above Your Weight Class
Great products without great stories stay invisible. We build the media presence that makes distributors call you and customers choose you.
Our Track Record
The Numbers That
Make Founders Trust Us.
Six years of building India's most credible brands — from bootstrapped startups to pre-IPO companies. Every number has a story, and every story has a return.
200+
Brands Served
500+
Campaigns Delivered
8,400+
Media Placements
94%
Client Retention
★ ★ ★ ★ ★
"WingComm didn't just get us press — they reframed how the entire market saw us. Within 3 months, we had 14 Tier-1 placements, 3 unsolicited inbound VC calls, and our Series B was oversubscribed. I recommend them to every founder I meet."
★ ★ ★ ★ ★
"As a CTO, I was sceptical about PR. Then WingComm fixed our perception problem in 60 days — enterprise clients who wouldn't take our calls started reaching out to us."
Common Questions
Questions
Founders Ask Us
Before Signing.
Honest answers — no corporate vagueness.
📞 +91 78422 51994 →What constitutes a PR crisis and when should I call you?
Any situation where your brand narrative is being shaped by others — negative media, viral social posts, regulatory scrutiny, competitor attacks, employee disputes going public, or review bombing. If you're asking "should I call WingComm?" — yes, call us immediately. The sooner, the better.
Is the 2-hour response guarantee real?
Yes — it's contractual. On crisis-enabled plans, we guarantee a senior crisis strategist is actively working on your case within 2 hours of notification, 24 hours a day, 365 days a year. We've maintained 100% adherence to this SLA across all 18 crises we've managed.
Can you help with employee-related crises on Glassdoor?
Yes. We manage employer brand crises covering Glassdoor review attacks, LinkedIn posts from former employees, and internal communications leaks. This includes review response strategy, employer brand content, and media engagement.
What if the crisis involves a regulatory investigation?
We work closely with your legal team to ensure all external communications are compliant. We handle the media and public narrative side — crafting legally approved statements, managing journalist inquiries, and coordinating stakeholder communications — while your legal team focuses on the regulatory process.
How do you handle social media crises specifically?
Rapidly. We monitor for viral content, deploy platform-appropriate response strategies, coordinate with your social team on messaging, and — where needed — place counter-narrative content in Tier-1 media that gives journalists a factual alternative to the viral story.
Crisis-Proof Your Brand Today
A Crisis Without a Plan Is Just Damage Waiting to Happen.
Book a free crisis preparedness assessment — we'll audit your top vulnerabilities and show you exactly where your brand is exposed before anything goes wrong.